We know by now that Generative AI tools are being used more across the entire games industry. There were reports from last summer that revealed how developers at Riot, Activision, and EA were being forced to use Gen AI tools.
GDC’s annual survey even showed that 52% of the developers it surveyed all work at studios using Gen AI tools. Activision had also been caught selling AI generated cosmetics for Call of Duty: Modern Warfare III. Activision even recently confirmed (thanks to Steam’s new policies) that it used generative AI tools in Black Ops 6.
The fact that we know more developers are using generative AI tools, and how Activision has keenly jumped in with both feet, make it no surprise that Activision is now using generative AI to make cover art for fake games, post those generated pieces on social media, and use people’s reaction to them as a way to gauge interest as to whether Activision should actually make that game a real thing.
Spotted by VGC, these AI-generated ads include fake cover art for a Guitar Hero: Mobile game, a Call of Duty game called Call of Duty: Zombie Defender and a Crash Bandicoot game called Crash Bandicoot Brawl.
X user xdguap recorded their phone screen to show what really happens when you try to download any of these games. A message appears only after hitting ‘download,’ admitting the conceit, saying “Thanks for your interest! This isn’t a real game, but could be some day! We’d love if you could answer this short survey, which could help inform the potential future of this game. Your feedback really matters to us!”
It can already be confusing enough for your average internet user to wade through the fake cover art images of fake games that regular people are generating, now we all have to pay attention to actual company’s filling the internet with more AI-slop. AI-slop that’s trademarked.
Source – [VGC]
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